SantaBook

The Santa Business Systems Checkup · Free

Eight costly mistakes experienced Santas make

And exactly what to do about each one.

Written with Santa Ed Taylor of the Worldwide Santa Claus Network.

For Santas who are already good at the work and are losing money somewhere else. It takes about eight minutes to read. There is no charge, you do not need an account, and there is nothing to download or install. It opens in your browser, just like this page.

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What is inside

8 mistakes in total. Here are the first 3.

  1. Trusting your memory instead of a written client record

    The family who booked you three years running does not get a call this year, because nothing reminded you they existed.

  2. Treating an inquiry as a message rather than an opportunity

    Most bookings are lost in the gap between the first question and the second reply, not on price.

  3. Typing every confirmation and reminder by hand

    In a good December that is hours you cannot get back, and the one you forget is the one that goes wrong.

The remaining 5 cover payments, travel time, reviews, quotes and the one nobody measures. Enter your name above and they are on the next screen.